day market conditions are consistently focusing on the
ever-increasing need to develop a work culture wherein
we make our valued customer as comfortable & satisfied
as we can. This is nothing but the concept of Relationship
Marketing, which strongly emphasizes the continuing
relationships, which should exist between the organization
& its customers, with the emphasis on customer service
& quality. In a great & increasing proportion
of transactions, the relationship actually intensifies
subsequent to the sale. This becomes the central factor
in the customer's choice of the seller the next time or
even in recommending the same to his / her acquaintance.
Creating such a professional & healthy work culture
calls for the training & development of the workforce.
The basis for establishing such a relationship requires
development of the following dimensions in our team members
- Reliability, Responsiveness, Assurance, Empathy, Tangibles
(to name a few). Often the absence of emotional self control,
absence of good oratory skills,presentation skills &
lack of sensitivity towards the
customer has hazardous results.